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Astound is a broadband service provider with plans to break into suburban and rural markets where their competitor, Comcast, is the only choice in town. They asked us for help to develop a brand that inspires their potential cable, Internet and phone service customers to sign up with a company that takes customer service seriously.
The logo is fun and modern, and combined with a bright color palette and high quality photography, helps make Astound more memorable. The initial brand launch included billboards, transit advertising, direct mail and more.
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